YP

Producer, Artist, Creator YP (Waipī) is a Japanese film director and screenwriter. He specializes in techniques that maximize visual impact on social media, creating numerous music videos and advertisements with visual direction that captivates Gen Z audiences. As a visual creator, he has directed music videos for artists including ヤバイTシャツ屋さん (Yabai T-Shirts Yasan), ずっと真夜中でいいのに。 (Zutto Mayonaka de Iinoni.), 水溜りボンド (Mizutamari Bond), and Aimyon. He specializes in combining live-action footage with a variety of techniques, including CG and animation. He is also a film director who actively produces short films. Through collaborations with EMEC, his work includes the HIKAKIN Premium にちゃ (Nicha) commercial video, for which EMEC handled the music, as well as PR videos for サンリオ ビジョンムービー (Sanrio Vision Movie) and サンリオ ナカヨククリエイターズ (Sanrio Nakayoku Creators), among many others. He continues to expand his creative scope through cutting-edge video production across a wide range of projects.